Privacy & Cookie Policy

Effective Date: 7 April 2025

At Smart Tribe Digital, we value your privacy. This Privacy Policy outlines how we collect, use, and protect your personal data when you visit our website (smarttribedigital.com) or engage with our marketing services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website, you agree to the practices described below.

Information We Collect

We may collect:

• Personal Data: Name, email address, phone number, and company details when you submit a contact form or request our services.
• Usage Data: Information about your visit, such as IP address, browser type, pages viewed, and duration, collected via tools like Google Analytics.
• Cookies: We use cookies to improve your experience and analyse site performance. You can manage cookie preferences in your browser.

How We Use Your Information

We use your data to:

• Respond to enquiries and deliver marketing services.
• Enhance our website and offerings through analytics.
• Send marketing emails or newsletters (with your explicit consent; you can opt out anytime).
• Meet legal obligations.

Lawful Basis: We process your data based on consent (e.g., marketing emails), legitimate interests (e.g., site improvement), or contractual necessity (e.g., service delivery).

Data Security

We take reasonable steps to safeguard your data against unauthorised access, loss, or misuse. However, no online system is entirely secure, and we cannot guarantee absolute protection.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal data we hold.
• Request correction or deletion of your data.
• Object to or restrict processing.
• Withdraw consent for marketing at any time.
• Request data portability.
• Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise these rights, contact us using the details below.

Data Retention

We retain personal data only as long as necessary for the purposes outlined (e.g., responding to enquiries) or as required by law.

Third-Party Links

Our site may link to external websites. We are not responsible for their privacy practices—please review their policies.

International Transfers

If we transfer data outside the UK (e.g., to US-based tools like Google Analytics), we ensure safeguards like Standard Contractual Clauses are in place.

Changes to This Policy

We may update this policy. Changes will be posted here with a revised effective date.

Contact Us

For questions or to exercise your rights:

• Email: [Insert your contact email from the site]
• Address: [Insert your UK business address if listed]
• You can also contact the ICO at ico.org.uk.