Jumac J Aluminium Company is a leading provider of high-quality aluminium products and solutions in the construction industry. Based in Lagos, Nigeria, they are known for their innovative designs and commitment to excellence, serving a diverse clientele ranging from individual homeowners to large-scale commercial developers.
Despite their strong reputation, Jumac J. Aluminium’s online presence did not reflect their industry leadership or innovative spirit. Their website was outdated and not user-friendly, making it difficult for potential clients to learn about their products and services. Additionally, their previous digital advertising efforts were not yielding the desired results, with high CPCs and low conversion rates hindering their marketing ROI.
Smart Tribe Digital undertook a comprehensive overhaul of Jumac J Aluminium’s digital footprint. Working closely with their marketing manager, Gabriel Adelusola, we began with a refreshing website redesign that not only modernised their online image but also improved navigation and user experience. The new site was optimised with effective SEO strategies, enhancing search engine rankings and driving organic traffic.
To amplify their reach, we collaborated with Gabriel to launch targeted Google Ads and Meta Ads campaigns. By conducting thorough market research and utilising precise audience targeting, we crafted compelling ad content that resonated with potential clients. This approach led to significantly lower CPCs and a higher conversion rate, maximising their advertising budget and generating quality leads.
These combined efforts not only boosted Jumac J Aluminium’s online visibility and customer engagement but also played a part in them receiving the 2024 Industry Innovation Award. The award recognised their commitment to innovation and excellence, now reflected in both their products and their enhanced digital presence.
Cost per lead
Qualified leads in 4 months
Increase in organic web traffic