JAY JAY FARMS
Abandoned cart rate
increase in online visibility
Increase in conversion rate
JAY JAY FARMS
Abandoned cart rate
Increase in online visibility
Increase in conversion rate
Jay Jay Farms UK is an online retailer specialising in high-quality smoked fish, catering to a diverse clientele across the UK. With a strong foundation in traditional smoking techniques, the company prides itself on offering a range of smoked fish that evoke a sense of nostalgia and home for many expatriates, particularly those from African communities.
Despite having a product that resonated well with their target market, Jay Jay Farms UK struggled with online visibility and conversion rates. Their eCommerce platform was not fully optimised for user engagement or search engine visibility, which hindered their growth and limited their market reach.
Smart Tribe Digital implemented a series of strategic enhancements to the Jay Jay Farms UK online store. We redesigned the site to improve the user experience, making it easier for customers to navigate, search for products, and complete purchases. We focused on mobile optimisation to cater to the growing number of users shopping via smartphones and tablets.
Alongside these improvements, we applied advanced SEO strategies to increase the site’s visibility on search engines. This included keyword optimisation tailored to the smoked fish market, enhancing meta descriptions, and optimising product descriptions to attract and engage a more targeted audience.
These efforts led to a noticeable increase in traffic and conversion rates, helping Jay Jay Farms UK reach a wider audience and achieve a significant uptick in sales.
Abandoned cart rate
Increase in online visibility
Increase in conversion rate
